Work at Home Moms and More

Choosing A Good Domain Name

domain nameChoosing a domain name is important to your online presence, and the name of your business is one of those decisions that feels monumental.

It’s like naming a child. It represents you, your passions, your goals and your new life. The name of a business is a powerful marketing tool. Jane’s Store may feel right to the owner but it doesn’t communicate the benefits and uniqueness of the business to potential customers.

Choosing a Good Domain Name

Step One: Don’t rush but give yourself time to choose a good domain name. Come up with a business name that feels right and fits your business niche or theme. Your domain name will let your visitors know what your website is all about even before visiting your site. In other words, give away as much information in your domain name as possible, leaving no room for your visitors to have to guess what your website is selling.

For example, if your name happens to be Jane Smith and you own a shoe store then www{dot}janesshoes{dot}com would be much more appropriate and informative than www{dot}janesmith{dot}com. When choosing a good domain name, try to keep your it within a range of 13-15 characters, as shorter domain names tend to stick in people’s minds. It also makes it easier for them to type out your web address in their browsers without misspelling or leaving out characters.

Step Two: Use strategic keywords when choosing a good domain name. Having your keywords in your your domain name, helps increase your search engine ranking.

Avoid using any extra characters in your domain name like apostrophes and hyphens because they affect rankings and they’re more difficult to remember.

Don’t choose a cutesy name that is hard to spell and avoid using numbers for words such as 4 for “for.”

In addition to choosing a good domain name that fits your business and utilizes strategic keywords, there are a few more considerations.

  • Make it easy to remember
  • Make it unique
  • Make it easy to spell
  • Make sure it is available

A quick note. You might be wondering if a .com is the best type of site to have. It is the easiest to remember and offers more credibility. Other options are .net .org .tv .us and so on but visitors tend to type in .com first and if someone else has the same name with a .com extension, you will lose potential customers to them.

Choosing a good domain name is your first step.  The next step is registering you domain and you should be ready to do so when you find the right one. . Domain names can be snatched up quickly and you will want to capture your ideal domain name as soon as you know it’s available.

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